Have you ever used any email marketing software? If you have, odds are you know that nailing the ideal plan down from the various offerings can be difficult. You will need to look at the features from your email marketing goals and budget viewpoint.
But if you are considering using SendGrid, this article will take this burden off your shoulders. By the end of this article, you'll be able to decide which SendGrid plan you should adopt to meet your business’ email marketing goals while remaining within your budget.
Here are the three email pricing plans offered by SendGrid:
Source: SendGrid
Here is a breakdown of each plan and the main features you will get with each one of them.
SendGrid Free Plan
Price:. $0 per month.
Source: SendGrid
The SendGrid Free Plan allows you to send up to 6000 campaign emails and store up to 2000 email contacts.
Moreover, the Free Plan gives you access to a basic and a limited version of the majority of the premium features. You can automate your sendings, segment your list and even add one team member. This version is ideal if you are just starting with email marketing and do not need most of the premium features.
Here are a few of the features you can expect for the freemium version of SendGrid:
Here are the limitations:
SendGrid Essentials Plan
Price: The price varies between $19.95 and $34.95 per month.
Source: SendGrid
You get an option to customize the number of emails you want to send per month, and the price is set accordingly. For example, for 50,000 emails per month, you will have to pay $19.95 per month. However, for 100,000 emails per month, you will have to pay $34.95 per month.
Source: SendGrid
If you need more than they suggest, you can always contact them to customize your plan.
Source: SendGrid
The Basic plan provides an easy way to design, send and monitor your email marketing campaigns. In addition, it includes a more enriched version of the top Free Plan features, but some are missing for marketing purposes.
The features you will get in your Basic Plan include:
Here are the limits:
SendGrid Pro Plan
Price: The price starts at $89.95 per month and goes up to $1099.
Source:SendGrid
Here again, the price is estimated based on your needs and goals. You set the number of emails you want to send per month and the number of email contacts you wish to store; SendGrid then sets the price accordingly.
Source:SendGrid
SendGrid's Advanced Plan is the crème de la crème and the most used plan. It includes all the features you'd expect from SendGrid, including a blend and deeper version of the Free Plan and the Basic Plan elements.
Here is a breakdown of the features:
It may come as a surprise to you, but there are still some limits to your activity with SendGrid’s Advanced Plan.
Source:SendGrid
Fun fact, a free trial is available for all plans before you can commit to SendGrid. The software does not allow for an overnight upgrade. You can only upgrade after you have tried the software and experienced its features.
Source: SendGrid
Whatever plan you choose, the free trial is the same - the Free Plan. After the first month’s free trial, you will then need to purchase a premium plan for better features or continue with the Free Plan if this is your call.
SendGrid, unlike most email marketing software, uses an agile pricing method. The pricing is strictly based on your email marketing needs and goals. So, additional taxes and fees apply for each email you send beyond the quota of your purchase.
Source: SendGrid
For example, if your plan allows for 500,000 emails per month, you will be charged for each email you send above that number during the month. Billing for additional charges per email will be done the month following the overages.
SendGrid has a refund solution but you must meet their eligibility requirements first. That is, you must be aligned with their criteria based on their refund policy before any refund can be considered.
Before you request a refund, make sure that:
Only if you meet these requirements, can you request a refund?.
Upgrading is a breeze. You can upgrade as you want. The software will automatically move your data to the upper plan, and you will take it from there.
But downgrading comes with some rather unpleasant changes.
For example, if you downgrade from a premium plan to a freemium plan, the software permanently deletes all the information contained in your premium account, such as your emails, your segments, the sub users you have created. So you will have to restart as a new user with the Free Plan.
There are thousands of searches for SendGrid coupon codes and deals on the web every month. Sendgrid discount deals are available on their website and other retail sites. On average, shoppers save around 25-30% on their purchases with SendGrid discount coupons and deals.
You can use the software as you want and cancel your account at any time. Upon canceling your account, it automatically will switch down to a Free plan.
Thousands of people pay to use the premium plans of SendGrid. The software offers a great mix of basic and advanced email marketing features that will help you do your email marketing properly. However, it is too expensive and presents some limits. If you want an email marketing software with the gold standard features and at an affordable price, we suggest you look at SendX.
SendX brings email marketing within reach of all businesses, from startups to large enterprises, with outstanding features and a user-friendly interface. SendX solves the lack of affordability, effective marketing automation, and limited marketing management in the email marketing industry.
But don’t have to take our words for it. For the sake of clarity and fairness, here is why you need to consider SendX as an alternative to SendGrid.
Feature/Performance |
SendX Enterprise Plan |
SendGrid Advanced Plan |
Deliverability |
Excellent |
Excellent |
Automation |
Yes |
Yes |
Free trial |
14 days free trial |
Free plan available, however limited |
Features Included |
All features |
All features |
Emails per month |
Unlimited |
Limited |
Dedicated IPs |
Yes |
Yes |
Expert team |
Yes |
Yes |
Taxes and Overages |
No |
Yes |
Pricing Basis |
Number of subscribers only |
Both number of subscribers and list size |
Price for a 15K email list and 500K emails |
$79.99 |
$499 |
You lose |
Nothing |
$419.01 |
SendGrid is a great email marketing software. Chances are, you now know which plan is best for your business and what pitfalls to watch out for to stay within the allowance of your budget while using SendGrid.
However, if simplicity, excellence, and affordability are qualities you fancy in email marketing software, you should consider SendX. It is perfect for any type of business that wants to focus on its goals rather than worrying about email marketing infrastructure.
The company only has one pricing plan and the payment is based on the number of subscribers. What’s more, every pricing tier gets all features for email marketing along with a 14-day free trial to get you started; you then upgrade as you go.
The table above outlines the key attributes and strengths of each of the software programs. If you are still not sure which software is best for you. Then, please feel free to reach out; we’re here to help.
Yes. SendGrid does have a free marketing plan in which you can store up to 2000 email contacts and send up to 6000 campaign emails.
2. How much does SendGrid cost?SendGrid’s paid plans start at $19.95 per month. You get an option to customize the number of subscribers and the number of emails you want to send per month, and the price is set accordingly.