Asian BGE
iGamingHow Asian BGE fixed deliverability issues and attributed $2M more revenue after switching to SendX.
Discover how Asia's leading gaming platform overcame email blocking challenges, eliminated engineering bottlenecks, and achieved unprecedented email performance with SendX's specialized infrastructure.
Challenge
Asian BGE faced critical email deliverability issues due to gambling-related domain restrictions. Their promotional emails, deposit confirmations, and transactional alerts were landing in spam or not being delivered at all. This impacted player acquisition, compliance, and revenue attribution. Without automation and clean infrastructure, engineering teams were spending 30% of their time resolving email issues, and campaign-level ROI remained invisible.
Results
By switching to SendX, Asian BGE rebuilt their email infrastructure for scale. Pre-warmed IPs improved deliverability instantly, automation enabled targeted journeys, and ROI tracking brought visibility into campaign performance. Within weeks, they delivered over 27 million critical emails, improved open and click-through rates, and freed up internal resources for product innovation.
About Asian BGE
The Challenge
Gambling emails were blocked, wasting engineering hours and hurting conversions.
Asian BGE faced critical email deliverability issues due to gambling-related domain restrictions. Their promotional emails, deposit confirmations, and transactional alerts were landing in spam or not being delivered at all. This impacted player acquisition, compliance, and revenue attribution. Without automation and clean infrastructure, engineering teams were spending 30% of their time resolving email issues, and campaign-level ROI remained invisible.
Player Acquisition Blocked
"Most of our domains and IPs were getting blocked," their Infrastructure Lead told us. Welcome bonuses and first-deposit offers – the lifeblood of player acquisition – weren't reaching potential players, creating a direct revenue leak for operators.
Regulatory Compliance Nightmares
"We had to manually replace blocked domains and IPs and monitor all those resources constantly." With gambling regulators in markets like Malaysia, Indonesia, and the Philippines imposing strict communication requirements, this manual approach created serious compliance vulnerabilities.
Impossible Revenue Attribution
With emails landing inconsistently in spam folders, Asian BGE's iGaming clients couldn't properly attribute player deposits to specific campaigns. This made ROI calculation nearly impossible and undermined marketing decisions across their client base.
Technical Talent Wasted
"We needed a tool that's in the cloud where we don't need to manage the infrastructure," their team explained. Engineers were spending up to 30% of their time troubleshooting email issues instead of building features that actually differentiated their iGaming infrastructure.
The Solution
Pre-warmed IPs, automated deliverability checks, and granular tracking recovered inbox placement.
Email Infrastructure Optimized for High-Volume Outreach
With SendX, Asian BGE no longer had to manually manage IPs or replace blocked domains. The platform's built-in reputation management and trusted sending infrastructure meant their campaigns reached inboxes at scale.
Revenue Attribution That Actually Works
The platform's tracking capabilities allowed Asian BGE to finally connect email activity to business outcomes. They could track promotional emails leading to first-time deposits, identify retention campaigns driving player reactivation, and measure ROI on bonus campaigns.
Compliance-Ready Delivery Across Multiple Jurisdictions
SendX enabled seamless email delivery for markets with strict regulatory requirements. Their team could ensure timely delivery of responsible gambling reminders, send player protection notices consistently, and automate self-exclusion confirmations without manual intervention.
Human Support That Understands Gambling Communications
Beyond the tech, SendX provided access to a responsive support team with deep knowledge of gambling industry email challenges. They helped Asian BGE optimize campaigns for key player milestones like first deposits, withdrawals, and bonus redemptions.
The Results
Unlocking performance and precision with email done right
Switching to SendX transformed Asian BGE's email operations and directly impacted their iGaming clients' bottom lines. Asian BGE experienced immediate gains within the first month of using SendX.
These included deposit confirmations, withdrawal alerts, bonus offers, and other time-sensitive messages that previously faced deliverability failures.
These included acquisition workflows, retention journeys, reactivation sequences, and compliance-driven alerts—all automated and tracked through SendX.
Campaign Engagement Exceeded Industry Benchmarks
Clear Revenue Attribution Achieved
The team could now map player deposit activity back to specific email campaigns, allowing for accurate cost-per-acquisition analysis and offer optimization.
""The automation features allowed us to nurture leads more effectively, resulting in a noticeable conversion increase.""
Technical Teams Reclaimed Valuable Time
After addressing deliverability, the developers concentrated on creating high-impact features for clients in the casino and sportsbook industries.
""We were particularly impressed with how quickly we could set up and deploy targeted campaigns.""
Marketing Velocity and Execution Improved Dramatically
With a stable infrastructure and guided support, the team was able to plan, launch, and scale faster than ever before—unlocking performance without sacrificing compliance.
""We saw significant improvements in our email open rates and click-through rates within the first month.""
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