Plain text emails are emails with just text message, no images, HTML, CSS, designs or custom fonts. They are written as if you were to write a letter in a plain word document.
In contrast, emails sent with custom branding, GIFs, fancy images or graphics are all HTML emails.
Plain text emails are great when you don't have resources to spend on designing your emails. Creating HTML, designing graphics and putting together an email with hyperlinks etc. will take time and effort. You can get pre-built templates and customise according to your needs but those will also cost depending on the kind of complexity of template you are buying.
But yes, there are both pros & cons of plain-text emails. Let's find out in next section.
Even with certain disadvantages, if plain texts work well with your audience, we would encourage you to use those. But you should keep in mind a few best practices while doing so. Let's look at those in the next section.
Since there is no distinct characteristic to your email that will instantly tell the reader that it is coming from you, you should consider including a logo of your brand at the top or write your email headline in a way that it signals your signature style.
If these don't suit you, you can include a logo in your signature. This will help readers judge quickly that it's coming from legit sources.
Plain text emails can seem too overwhelming to read with blobs of text.
The trick to counter this is to provide short paragraphs of information. Make them simple to read and comprehend with short sentences.
Use a font that is easy on the eyes and readable on any device. Keep ample space between paragraphs or sections. Use capital letters or special characters in your email body to draw readers' attention.
CTA (call-to-action) is an important element of any kind of email. That is what takes the readers to the next step and helps fulfil the goal of email (whether it is blog visits, sales of an item, connect on social media etc.).
In plain text emails, focus on the copy of the CTA since there is no design to make it stand out. Make the copy benefit driven or curiosity driven that makes it compelling for the reader to click it. Make it stand out from the rest of the text with capital letters or just putting it in a paragraph of its own.
Step by step guide to send plain text email using SendX email editor.
SendX allows you to send a plain text email to your subscribers with no HTML formatting present. It will appear as if you have created the email via gmail or outlook or yahoo mail.
In order to do so you have to follow the following steps:
And you are all set to send great plain text emails using SendX!